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JoAnna Forshee,
CEO has spent the last nine years working with legal
technologists, consultants, industry vendors and media editors and publishers -
spanning roles as a marketing event guru, entrepreneur and PR/marketing agency
business owner. Through this relationship building, she has been involved in the
planning and execution of many high profile legal technology events including
the Legal Technology Consultants and
Technologists Dinner (an invitation-only VIP event that brings together the
Who's Who of the legal technology industry for a night of high profile
networking), the
New
Orleans Technology Revival Conference (a free conference to assist Louisiana
attorneys and law firms in rebuilding their practices in the wake of Hurricane
Katrina), LexThink events (high-level
legal industry brainstorming events) as well as several other regional seminars.
She currently serves on the Advisory Board for the
ABA TECHSHOW, produces the ABA Media Panel
and collaborates with ILTA to produce its
annual conference vendor education program and administer the
Annual ILTA Member
Technology Purchasing Survey. When JoAnna is not managing events and
producing client user group conferences, she is contributing to
Law Technology News and
Law Firm Inc. as well as strengthening
ties with UK publications such as Legal
Technology Insider and CityTech. In
fact, content has been at the top of her agenda lately with the 2008 launch of
InsideLegal.com, a legal technology
marketing, industry news and events blog; the kick-off of
InsideLegal’s Summit events series, as well as the production of the legal
industry’s first legal technology marketing survey designed to help legal
technology marketing companies better understand their marketing mix and provide
benchmarks compared to their peers. InsideLegal has also teamed with UK’s Legal
Technology Insider publication to launch the
American Legal
Technology Insider publication in the US, targeting large law firms. She
also was the 2004 Lex Proficio Award Winner for Lifetime Achievement in the
Advancement of Legal. It is fair to say, that based on JoAnna’s understanding of
“all things legal” and her ties with the “who’s who” of the industry, she is one
of the first stops when it comes to new entrants into the legal tech world.
Please call (770-438-1908) or email JoAnna to discuss your marketing needs.
Jobst
Elster, Vice President, brings extensive experience in brand management,
product marketing, public relations, and strategic marketing planning to
Envisio n
Agency. He has eleven years of experience in the business-to-business
arena, both on the corporate and agency side, with a focus on technology and
software in particular. Jobst has a successful track record of planning and
executing marketing and PR campaigns for his clients including global legal
software companies as well as Fortune 500 financial services and
telecommunication firms. Based on a strong PR agency background and his
knowledge of the legal industry, Jobst has developed strong relationships with
the leading legal media and has a thriving network of vendors and contacts
covering all aspects of marketing services. His areas of specialization include
marketing strategy and planning, integrated marketing communications and all
aspects of Public Relations. Jobst has an M.B.A. in Marketing from the
University of Missouri. Please call (850-385-4599) or
email
Jobst to discuss your marketing needs.

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